Gaya APA

W. Chan Kim, Renée Mauborgne. (2006). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant . Boston: Harvard Business School Publishing Corporation.

Gaya Chicago

W. Chan Kim, Renée Mauborgne. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Publishing Corporation, 2006. Electronic Resource.

Gaya MLA

W. Chan Kim, Renée Mauborgne. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Publishing Corporation, 2006. Electronic Resource.

Gaya Turabian

W. Chan Kim, Renée Mauborgne. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Publishing Corporation, 2006. Electronic Resource.