Gaya APA

Philip Kotler, Gary Armstrong. (2012). Principles of marketing (Fourteenth edition). England: Pearson Education Limited.

Gaya Chicago

Philip Kotler, Gary Armstrong. Principles of marketing. Fourteenth edition England: Pearson Education Limited, 2012. Text.

Gaya MLA

Philip Kotler, Gary Armstrong. Principles of marketing. Fourteenth edition England: Pearson Education Limited, 2012. Text.

Gaya Turabian

Philip Kotler, Gary Armstrong. Principles of marketing. Fourteenth edition England: Pearson Education Limited, 2012. Print.